Privacy Policy

Smiles Club UK (“Company,” “we,” “us,” or “our”) is committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your data across various jurisdictions, including USA (HIPAA & CCPA), EU & UK (GDPR), UAE and KSA.
1. Scope and Applicability
This Privacy Policy applies to all personal data collected through our website, services, and offline interactions in the United States, European Union (EU), United Kingdom (UK), UAE and KSA
2. Information We Collect
We collect the following types of information:
(A) Personal Identifiers

  • Name, contact details, date of birth, etc.
  • Account login credentials
  • Demographic details (age, gender, location, language preferences)
  • Payment details, billing information

(B) Health Information (Protected Health Information – PHI)

  • Orthodontic treatment details
  • X-rays, images, and 3D scans
  • Medical history related to dental treatments

(C) Technical & Website Usage Data

  • IP addresses, device information, browser type
  • Cookies and tracking technologies
  • User behavior analytics on our website

3. Purpose of Data Collection
We use your data for:

  • Providing orthodontic treatment planning and aligner manufacturing services.
  • Managing inquiries, appointments, and communication.
  • Processing payments and insurance claims.
  • Sending marketing and promotional materials (with consent).
  • Website optimization, analytics, and security.
  • Compliance with legal and regulatory obligations.

4. Legal Basis for Processing
We process personal data under the following legal bases:

  • USA (HIPAA & CCPA): Legal obligations, patient care, and consent.
  • EU & UK (GDPR): Performance of contract, legitimate interest, and consent.
  • KSA – Personal Data Protection Law (PDPL)
  • UAE – Federal Decree by Law No. (45) of 2021

5. Data Sharing and Disclosure
We do not sell or rent personal data. However, we may share data with:

  • Healthcare Providers & Insurers – for orthodontic treatment coordination.
  • Service Providers – third-party vendors assisting in IT, logistics, and payment processing.
  • Legal Authorities – if required by law.
  • Business Partners – in events of mergers or acquisitions, with appropriate safeguards.

All third parties are bound by data protection agreements to ensure compliance with applicable laws.
6. International Data Transfers
Your data may be transferred to and processed in countries outside your residence. We ensure such transfers comply with GDPR’s Standard Contractual Clauses (SCCs), UK Data Protection Act, PDPL and UAE Federal Decree requirements.
7. Data Security Measures
We implement industry-standard security practices, including:

  • Access controls to limit data exposure.
  • Regular security audits and risk assessments.
  • Secure cloud storage with strong authentication measures.

8. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:

  • Access: Request copies of your data.
  • Rectification: Correct inaccurate information.
  • Erasure: Request deletion of certain data.
  • Restriction: Limit processing of your data.
  • Data Portability: Obtain your data in a usable format.
  • Objection: Object to certain data processing activities.

To exercise these rights, contact us at info@smilesclub.co.uk
9. Cookies and Tracking Technologies
We use cookies to enhance user experience and analyze website traffic. You may manage your cookie preferences through your browser settings.
10. Children’s Privacy
Our services are not intended for individuals under 13 without parental consent.
11. Data Retention
We retain personal data only as long as necessary:

  • Medical records: Minimum 7 years (as required by law).
  • Website data: Up to 2 years.
  • Marketing data: Until an opt-out request is received.

12. Updates to This Privacy Policy
We may update this policy periodically. The latest version will always be available on our website.
13. Contact Information
For any privacy-related inquiries, please contact:
📍 Smiles Club UK
✉ Email: info@smilesclub.co.uk
🌐 Website: www.smilesclub.co.uk
By using our services, you acknowledge and agree to the practices described in this Privacy Policy.

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